Eye Tracking Privacy Risks: Avi Bar-Zeev

Avi Bar-Zeev has been involved with immersive technologies for over 27 years, including working on the very first prototypes of Microsoft’s HoloLens back in 2010. He’s mostly been working on secret projects for the last 11 years, and so I got was able to catch up with him at AWE to talk about his journey into the XR space. We also talked a bit about his article that he wrote for Vice called “The Eyes Are the Prize: Eye-Tracking Technology Is Advertising’s Holy Grail.”

Bar-Zeev lays out the eight ethical principles to help navigate the privacy concerns around eye tracking and other biometric data, listen to know more.

Source: Voices of VR Podcast