Influencers made of CGI. Holographic pop stars. And augmented reality as common as breakfast cereal. We are rapidly replacing our analog selves with digital fantasy.
“Well, everything comes from Miquela,” insists Nicole de Ayora, chief content officer at robotics-focused entertainment company Brud. She is referring to her employer’s hero product, a 19-year-old digital apparition named Lil Miquela. “We’re just her managers; she’s acting alone. Her life will continue to evolve. She just found out she was a robot,” de Ayora says, pausing to search her memory, “I guess, two years ago, now? So she’s still figuring out what that means. And she’s been an influencer since she was born.”