Unity’s XR Ad Strategy + Future of AR Ads

Tony Parisi is the Head of AR/VR Ad Strategy at Unity Technologies, and he’s committing to taking an ethical approach to advertising. Much of the advertising at Unity is done within the context of a mobile game, and so there is less pressure to fingerprint and profile individual users. I talked to Parisi about how he draws the line of what to track and what not to track, and he said that currently they’re tracking very little of individual users and rather focus on embedding ads within the context of a game. In free-to-play games, players are gated with ads that they have to watch in order to get back to their game, which means that they have an extraordinarily high completion rate of their ad units.

Source: Voices of VR Podcast